Rocketboy Pizza | Our Story

Our StoryOur Story

Our History

Doughboy Pizza started in North Bondi in 1999 and for the next 15 years grew across Sydney’s East and Inner West spreading delicious pizzas from Little Bay to Double Bay, from Dulwich Hill to Darlington.

There were ups and down but ultimately countless great times for the customers, staff and owners alike. In 2013, four of the brains behind Doughboy decided they wanted to say fare-thee-well to their old friends and start out to build something different.

Justin Dellicastelli, Dan Luxford, Will Tun and Andrew Yang began talking, first to each other, then their customers, their staff, and their friends about pizza in Sydney and how it should be. They imagined something new.

They started with five of the stores they’d opened as far back as 2005 and the Doughboy Prep Kitchen they’d been running for years (where so much of the magic happens) and started piecing their new puzzle together.

On April 1st, 2014 Rocketboy was born.

Who we are

Rocketboy is about seriously good delivered pizza, with wholesome home-cooked ingredients, fresh herbs and salads, and magical meats and cheeses that you’ll love.

We’re driven to find more flavours, new pizzas to fall in love with, and we’re always trying to have your dinner delivered faster, hotter, and with more smiles too!

Find out about our food

PrinciplesPrinciples

Ultimately we want to be a business with principles, known not just for what we do but how we do it.

Second to none for great food
and service

We seek out the best ingredients and the best ways to prepare them, combine them, present them, serve them, and deliver them. We strive to constantly improve the customer experience in our stores, when ordering, and receiving home delivery.

Second to none for great food
and service

Be dependable
as a business

Our fans can trust our service, trust our food, trust our staff, and trust the brand. We understand the importance of justifying that trust by providing consistent service and product and being a brand our customers can rely on. We will not let them down when they recommend us, or need us to feed them and their friends. We will make promises we can keep and make amends when we fail.

Be dependable
as a business

Staff are family

Our staff must represent us and we are grateful to them for doing it well. We will be open and honest in all communication with them, as well as with customers, suppliers, and the community. Our staff can trust what we say is what we do and they feel secure and proud working with us and representing us to the customer. We will always look to find new ways to teach, motivate and include our staff and treat them as partners in our business.

Staff are family

We love to innovate

We want to be known for bringing exciting and different flavours and concepts to the pizza delivery market, for finding ways to bring artisan cooking and baking techniques to our customers. We will think outside the pizza box and look to foster creativity in our staff to help develop ideas and evolution in our offering.

We love to innovate

Connecting stores and
communities

We care for our food, our customer and our environment. We try to engage with local schools, clubs, businesses and charities to be good members of our communities. We look to use the skills of local, emerging talents in the fields of product development and cookery, design, marketing and art to bring colour and difference to our stores, our look and our food development. Each store should always keep a little local uniqueness about it.

Connecting stores and
communities

Integrity in Food

We feel a responsibility to serve food to our customers that is fresh, natural, and handled with respect at each stage of its journey to them. This journey starts with our suppliers and even their suppliers too. We believe all our customers would be interested to know where their food comes from, what sets us apart and why choosing us over other pizza stores can make a wider difference as well as give them a better pizza. We will always try to source our product locally and to make ethical choices about how it is produced and where comes from.

Integrity in Food

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